CASE STUDY

CREATING A DEBATE: STUBBLE vs SMOOTH SHAVEN

To spark a debate, and irreverent documentary brought light to the issue. It was followed by influencers iJustine and Rhette & Link who giving their take on the subject.

NATIONWIDE KISS & TELL EXPERIMENT

After sparking conversation with a documentary, we hit the road for a 16-city Kiss And Tell Experiment in which couples kissed with stubble, the men shaved with Gillette razors, the couples kissed again, and the women told us what they preferred.

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